The report says impressions are up. Nobody in the office has noticed.
Campaigns built, targeted, and managed month to month inside the ClientCue CRM we run for you — reported against booked jobs rather than the numbers that only ever go up.
ClientCue managed campaigns are paid advertising built and run inside the ClientCue CRM we run for you: setup, targeting, and month-to-month management, with performance reported against leads and booked work rather than impressions. Ad spend is paid to the platforms on your own account and is separate from the management fee.
Who this is for
Your pages are fine and nothing is pointing at them
The path from enquiry to booking works. There just isn't enough coming into the top of it.
You're paying for management and can't see the management
A monthly report, an invoice, and no clear answer about what actually changed in the account this month.
You've been burned by a long contract
Twelve months signed on the strength of a case study from a different industry in a different state.
How a campaign is run
Nothing gets switched on until the path behind it works, because paid traffic makes a broken follow-up more expensive, not less.
We check the path first
Where leads land and what happens to them afterwards. If that's broken, fixing it comes before any budget gets spent.
We start narrow
A tight audience, a clear promise, and a small budget — big enough to learn from, small enough that learning isn't expensive.
We report against jobs
Leads and booked work by campaign, monthly, in plain English, along with what we changed and what we're trying next.
What's settled, and what gets scoped with you
Always included
- Campaign setup, targeting, and month-to-month management inside ClientCue
- Reporting against leads and booked work
- Ad accounts in your name, with your access kept
Scoped with you
- Which platforms are worth your budget
- Who writes the ad copy, and who approves it before it runs
- How much ad spend, which is paid to the platforms and is separate from our fee
- Photo and video creative, quoted separately
- How long the first learning period runs before the numbers mean anything
The commercial terms people most often get caught by are in the right column, agreed before anything is switched on.
Questions people ask first
Who owns the ad account?
You do, and you keep your access throughout. If you leave, the account, its history, and everything learned in it stay with you.
How much should I spend?
That depends on what a job is worth to you and how many you can actually take. Working that out is part of the first conversation, and it's a reason we sometimes advise against starting.
When will I know if it's working?
Weeks, not days — enough volume has to pass through for the numbers to mean anything. We agree what the first review looks like before the first dollar is spent.
Can you run campaigns for pages you didn't build?
Yes, provided we can see what happens to a lead after it arrives. Without that, nobody can honestly tell you whether the campaign worked.
Bring last quarter's spend and what you think it produced.
Half an hour. What you spent, on what, and how many jobs you believe came out of it. If the honest answer is that you shouldn't be spending on ads yet, that's the answer you'll get.
Calendar not loading? Call 848-346-1482 or email info@clientcue.io.
Budget judged on booked jobs, not impressions.
Your ad account, your access, reported in plain English.
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